Go from teaser to preview to launch
The best promotional tool is a great product. Word will get out if you’ve got an app that people find really useful.
Still, you need an ace promotional site too. What should you include on this site? Some ideas:
- Overview: Explain your app and its benefits.
- Tour: Guide people through various features.
- Screen captures and videos: Show people what the app actually looks like and how to use it.
- Manifesto: Explain the philosophy and ideas behind it.
- Case Studies: Provide real life examples that show what’s possible.
- Buzz: Testimonial quotes from customers, reviews, press, etc.
- Forum: Offer a place for members of the community to help one another.
- Pricing & Sign-up: Get people into your app as quickly as possible.
- Weblog: Blogs keep your site fresh with news, tips, etc.