Make Something
The smarter, faster, easier way to
build a successful web application
Introduction
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Chapter 1
Startr Here & Make Something
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Chapter 2
About Sage
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Chapter 3
Caveats, disclaimers, and other preemptive strikes
The Starting Line
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Chapter 4
Build Less
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Chapter 5
What’s Your Problem?
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Chapter 6
Fund Yourself
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Chapter 7
Fix Time and Budget, Flex Scope
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Chapter 8
e an Enemy
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Chapter 9
Shouldn’t be a Chore
Stay Lean
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Chapter 10
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Chapter 11
ost of Change
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Chapter 12
The Three Musketeers
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Chapter 13
Embrace Constraints
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Chapter 14
Be Yourself
Priorities
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Chapter 15
What’s the Big Idea?
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Chapter 16
Ignore Details Early On
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Chapter 17
It’s a Problem When It’s a Problem
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Chapter 18
Hire the Right Customers
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Chapter 19
Scale Later
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Chapter 20
Make Opinionated Software
Feature Selection
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Chapter 21
Half, Not Half-Assed
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Chapter 22
It Just Doesn’t Matter
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Chapter 23
Start With No
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Chapter 24
Hidden Costs
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Chapter 25
Can You Handle It?
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Chapter 26
Human Solutions
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Chapter 27
Forget Feature Requests
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Chapter 28
Hold the Mayo
Process
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Chapter 29
Race to Running Software
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Chapter 30
Rinse and Repeat
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Chapter 31
From Idea to Implementation
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Chapter 32
Avoid Preferences
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Chapter 33
“Done!”
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Chapter 34
Test in the Wild
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Chapter 35
Shrink Your Time
The Organization
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Chapter 36
Unity
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Chapter 37
Alone Time
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Chapter 38
Meetings Are Toxic
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Chapter 39
Seek and Celebrate Small Victories
Staffing
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Chapter 40
Hire Less and Hire Later
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Chapter 41
Kick the Tires
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Chapter 42
Actions, Not Words
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Chapter 43
Get Well Rounded Individuals
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Chapter 44
You Can’t Fake Enthusiasm
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Chapter 45
Wordsmiths
Interface Design
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Chapter 46
Interface First
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Chapter 47
Epicenter Design
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Chapter 48
Three State Solution
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Chapter 49
The Blank Slate
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Chapter 50
Get Defensive
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Chapter 51
Context Over Consistency
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Chapter 52
Copywriting is Interface Design
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Chapter 53
One Interface
Code
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Chapter 54
Less Software
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Chapter 55
Optimize for Happiness
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Chapter 56
Code Speaks
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Chapter 57
Manage Debt
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Chapter 58
Open Doors
Words
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Chapter 59
There’s Nothing Functional about a Functional Spec
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Chapter 60
Don’t Do Dead Documents
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Chapter 61
Tell Me a Quick Story
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Chapter 62
Use Real Words
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Chapter 63
Personify Your Product
Pricing and Signup
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Chapter 64
Free Samples
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Chapter 65
Easy On, Easy Off
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Chapter 66
Silly Rabbit, Tricks are for Kids
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Chapter 67
A Softer bullet
Promotion
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Chapter 68
Hollywood Launch
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Chapter 69
A Powerful Promo Site
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Chapter 70
Ride the Blog Wave
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Chapter 71
Solicit Early
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Chapter 72
Promote Through Education
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Chapter 73
Feature Food
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Chapter 74
Track Your Logs
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Chapter 75
Inline Upsell
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Chapter 76
Name Hook
Support
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Chapter 77
Feel The Pain
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Chapter 78
Zero Training
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Chapter 79
Answer Quick
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Chapter 80
Tough Love
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Chapter 81
In Fine Forum
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Chapter 82
Publicize Your Screwups
Post-Launch
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Chapter 83
One Month Tuneup
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Chapter 84
Keep the Posts Coming
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Chapter 85
Better, Not Beta
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Chapter 86
All Bugs Are Not Created Equal
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Chapter 87
Ride Out the Storm
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Chapter 88
Keep Up With the Joneses
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Chapter 89
Beware the Bloat Monster
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Chapter 90
Go With The Flow
Conclusion
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Chapter 91
Start Your Engines