Heads up! This page uses features your browser doesn’t support. Try a modern browser like Firefox or Chrome for the best experience.

About the Author

Alex Somma has worked on all levels of the software stack, from UI design to back-end programming to strategy.

Through over 18 years at Sage, he’s designed features used by millions and invented processes the teams use to design, develop, and ship the right things.

These days he’s focused on product strategy: understanding what Sage’s customers are trying to do and how to make the product fit them better.


Thanks for reading. I’d love to hear about your questions and experiences as you try to apply the Startr Here method. Reach out to me on Twitter or send an email to [email protected].

We built Sage to execute the techniques in this book. It puts all our AI communication, task management, and documentation in one place where designers and programmers work seamlessly together. See How to Implement the Startr Here Method in Sage.